Are You Adaptable In Your Network Marketing Business
Unless you've been under a rock for the last year, you have most likely heard many Network Marketing gurus talking about how to do "attraction marketing."
One of their favorite methods is by doing daily live videos on Facebook.
They teach that by doing lives and adding value you'll magically attract people to you. And, while I do agree that it helps established leaders (people with large followings, people who are good on camera, and people who have a ton of great content to share and who can do it professionally), I don't feel this has real potential for the average Network Marketer.
Here is some food for thought...
If 10 million Network Marketers in the U.S. each did one live video per day promoting their Network Marketing business on Facebook that would be 3,650,000,000 videos. That's over 3.6 BILLION! How long before people start to get numb to Facebook lives? 🤯
This, unfortunately is what happens with a lot of the strategies being taught in Network Marketing. Something worked for a guru and once they teach it to a handful it explodes in popularity and within months the technique is no longer effective.
Don't get me wrong, I love the idea of doing what works, but just be ready to adapt because in this new world of social media, what worked 6 months ago likely has been saturated and/or an algorithm has been changed to make it obsolete.
Be adaptable and always learning new ways to promote your business online!
Why do these methods get saturated?
It's because they are new and sexy and likely free, so gurus like to teach them. The result is the masses "try it" and end up failing miserably and ruining it for those who actually want to do it right.
Yes, doing a Facebook live is free. Yes, doing a Facebook live is something anyone "can" do. But, as I mentioned above, if you aren't great on camera, don't have a ton of great content, and don't have a very large following, getting people to be attracted to you as a leader and content provider is going to be a challenge.
So what methods for build a Network Marketing business work for long-term growth?
I've always operated under a simple philosophy in Network Marketing: Find out what the masses are trying to do, and try something else.
For me that has always been online marketing!
I'm not just talking about paid advertising (although that is the method that will last the test of time). There are many ways to reach out and find new people to talk to about your business.
Tools like Facebook, Google, etc. make it easier than ever to identify your target market, find out what problems they need solved, and then provide them a solution to those problems.
To make it easier for Network Marketers I created a course called Network Marketing Lead Generation Mastery that contains 6 sections, 34 modules, bonus courses, a private member's area, and a private Facebook community.
I'd highly recommend you start there if you're looking at getting involved with online marketing.
I wish I would have had a step-by-step program like this when I got started in Network Marketing back in 1997.
I was a nervous, 19 year-old kid who knew nothing about marketing or business and I could have saved myself a lot of time, money and frustration had someone laid out the process like I've done here in this course.
But, even if you don't get the course, start learning how to market and advertise your business and start to embrace the idea of marketing altogether. The gimmicky methods the gurus sell will come and go but one thing is for sure, we will always be able to market our products and services to the masses if you know how!
To your success,